Advertising! A promising career beckons

If words, concepts, creativity, selling, client servicing and doing something beyond obvious is your passion then advertising field is a promising career for you. Advertising as a career is a growing trend among today’s youth. A lot many universities in India and abroad are offering advertising courses. Plus everyday there are new job openings in this sector. As present era can be called an age of communication, so the need of advertising to grow your business via any of the communication is increasing day by day. That is why this sector is expanding at a rapid growth. The need for new advertising professionals is increasing. If you think you possess the qualities which this field is demanding, then just go for it. Adverting as an industry
Advertising is a service industry geared towards the communication of information and ideas to and on behalf of others. It is the main arm of marketing, involved in the communication of information and ideas to and on behalf of others for promoting goods and services in order to optimize sales or levels of awareness. An advertising is not an end in itself but a means to build relationship between the product and the consumer.

Education in Advertising

In India many universities are offering graduate and post graduate courses in advertising. Some are listed below.

1. Indian Institute Of Mass Communication, Aruna Asaf Marg, JNU, New Campus, New Delhi - 110 067 URL : www.iimc.nic.in

2. MS University of Baroda, Fatehganj, Vadodara - 390 002, Gujarat URL: www.msub.edu

3. Mudra Institute Of Communications (MICA), Shela, Ahmedabad - 380 007, Gujarat URL: www.mica-india.net

4. Narsee Monjee Institute of Management Studies, V.L.Mehta Road, Vile Parle(West), Mumbai - 400 056, Maharashtra URL: www.nmims.edu

5. National Institute Of Advetising, Deen Dayal Upadhyay Marg, New Delhi - 110 002 URL: www.nia.org

6. National Institute Of Design 9NID), Paladi, Ahmedabad - 380 007, Gujarat URL: www.nid.edu

7. Sir JJ Institute Of Applied Art, Dr. DN Road, Mumbai - 400 001

8. University Of Delhi, College of Art, Tilak Marg, New Delhi - 110 002

9. Wigan & Leigh College , New Delhi 86-A Central Avenue, Sainik Farms , URL : www.wiganindia.org Email: mail@wiganindia.org

10. Xavier's Institute Of Communication, St. Xavier's College , 5, Mahapalika Marg, Mumbai - 400 001 , Maharashtra URL: www.xaviercomm.org

11. Symbiosis Institute of Mass communication Pune

Job prospects in advertising
After getting a degree, you can apply for jobs in advertising agencies. Many institutes arrange campus selections. You may have to serve various purposes in an advertising agency. It depends on your personal qualities. In advertising agencies, you will find creative people, researchers, production specialists, media experts, management people, account planners and so on. These various functions call for different types of talents, skills and training. Similarly, job opportunities are there with the advertising departments of Companies, with the media, in Public Relations, TV Software Production etc.

Different job profiles of advertising
In India Advertising work is handled by Advertising agencies. Agencies can be of various types, some big, some small. But there motto is all the same.

Sales Promotion: To persuade people to buy a particular product or service.

Public Relations: To create a positive image of a company.

Education: To influence social attitude on matters of general concern and inform people about welfare schemes through public interest campaigns inititated by government or private organizations.

Following are the main areas of work in the advertising field:

• Client Servicing
• Creative Department
• Media Department
• Production
• Television and Film
• Photography
• Market Research
• Exhibition and Event Management
• Promotion and Direct Marketing